This news feature was a Guest post by Alex Heiche, the CEO and founder of Sound Royalties. It is time for music to take back control from technology, since the music vs technology power struggle is bigger than ever.
Over the past several decades, new mechanisms have drastically improved listening quality, ease and accessibility for music fans in this new music in the digital age. However, these advances have simultaneously and paradoxically hurt the livelihoods of those creative artists behind the very songs we love so much.